HISTORY
THE REINVENTION OF AN ICON FROM THE 70s AND 80s
Pitas was born in 2015 in Asturias, in the north of Spain, and changed everything by reinventing the classicCamping shoe—a true icon of Spanish summers in the 70s and 80s.
Since then, the brand has never stopped growing, introducing new, original, and comfortable models made with top-quality materials ready to meet the demands of everyday life.
10 years later, our mission and vision remain intact, stronger and more transparent than ever.
MISSION
Our mission is to offer a wide variety of casual footwear with good design, maximum comfort, and excellent value for money.
To achieve this, in each collection we put our own spin ontrends, focusing on a timeless, relaxed, and informal design.
Our shoes are discreet but with personality, functionality, and style. We love color —it transmits optimism to us, and we like incorporating it into our designs. Our universe is not in black and white.
VISION
PITAS’s vision is to have an impact on people’s daily lives by helping them feel more active, energetic, and optimistic, while moving freely and comfortably.
We want to become a leading casual footwear brand worldwide while staying true to our roots, built onfreedom, authenticity, passion, and joy.
VALUES
A COLORFUL CELEBRATION
The rainbow inspires us! That’s why we embrace color as one of our trademarks. Each of our surprising combinations is full of color, rhythm, and fun. Because Pitas are pure happiness for your feet all year round.
SUPER COMFORTABLE
Once you try on a pair of Pitas, you won’t want to wear anything else. Seriously, our starting point is always the same: they must be extremely comfortable! To achieve this, we innovate with extra-light EVA rubber soles, Memory Foam insoles, and natural materials.
NATURAL SIMPLICITY
We aspire to be a timeless staple: simple, thoughtfully designed, and made with eco-friendly materials. Pitas aims to be the pair of shoes you always want to put on.
